About Jessica Williams, Founder and CEO


Professional Bio


Jessica J. Williams is a speaker, coach, facilitator, change agent and author whose mission is to put more women in positions of power.

She is a transformative and sought-after leader for the empowerment of women on a global scale working with individuals, nonprofits and corporations to advance the professional development of strong, powerful leadership.


Jessica holds a Master’s degree in Strategic Communications from The University of Oregon, is a Certified Martha Beck Life Coach and a Certified Yoga Instructor. She has been awarded for her work in social change and marketing through The American Marketing Association and Portland Monthly.

Jessica has been featured on the TEDx stage, The Huffington Post, She Owns It, and as a guest on dozens of podcasts. In her five year plus speaking career, she has stood on stage at Fortune 100 companies like Nike, nonprofits like The Robert Wood Johnson Foundation and NAEM, and educational institutions such as The University of Oregon and George Fox University.

Jessica Williams

personal story

Jessica is on a mission to put more women in positions of power by advancing the professional development of strong, wise female leaders.

Nasty Woman Wine

This mission is inspired by her personal journey to leadership from humble beginnings in a working class family in rural North Carolina. In 2003 Jessica graduated with a bachelor’s degree in communications from Wake Forest University and drove west to Los Angeles. She started her career working in sales, marketing, and advertising, and then took a couple of years off to travel the west coast on a sailboat.

In 2009, at the height of the recession, Jessica landed in Portland, Oregon flat broke with no job prospects in sight. Over the course of the next six years, she became a certified yoga instructor, graduated with a master’s degree in strategic communications from The University of Oregon, and won several awards for her work as a social change agent, marketer and community builder.

After three years as an Account Director for Mac’s List, a global community of individuals seeking work in the state of Oregon and Prichard Communications, a firm dedicated to supporting nonprofits and foundations, Jessica left to start the Superwoman Project. In 2016 she became a certified Martha Beck Life Coach.

Jessica’s 15 years experience in business showed her that a lot needs to be done to support the advancement of strong, wise female leaders and she felt called to devote her work to this cause. Jessica’s approach to training female leaders encourages them to be authentic and true to themselves, to tap into their intuition, creativity and curiosity, and to leverage the new world of work to their advantage. She teaches women how to get ahead without having to act like a man.


“If you empower one woman, you empower the world”



Jessica believes putting more women in positions of power will help the world solve some of its biggest problems — not because women are better than men, but because we need women’s voices, opinions and leadership at the table where important decisions are made.

Her service to this work is personal, and she cares deeply about the mission. Jessica knows in her heart that an empowered woman (whatever her race, religion or politics) is the change we so desperately need in the world.

Jessica feels more at home in the Pacific Northwest than anywhere in the world. She splits her time between her home in Seattle, WA and her community of visionary entrepreneurs in Portland, OR.



"I’ve had the pleasure of working with Jessica in both one-on-one coaching, as well as her group programs. Her inspirational and practical approach has totally transformed the way I view my career. I used to think that in order to be successful I had to leave my true self at home. Now, I understand that the only way I can be truly successful is if I bring my career into alignment with my true self. I look forward to continuing to work with her and would recommend working with her to any woman who wants to take the next step in her career."


"Jessica led ChickTech’s three-part Negotiation and Career Development workshop series in January 2016. Her presentations were empowering and informative, inspiring many collectively experienced ‘ah-hah’ moments. Speaking from a deep place of truth she led really fantastic, open, vulnerable discussion amongst the attendees. She eloquently answered their questions about negotiation, networking, and advancing one’s career. Within the course of the three week series, one woman negotiated for a $5k pay raise!"



About the superwoman project

The Superwoman Project is on a mission to put more women in positions of power.

We are dedicated to the empowerment of women on a global scale working with individuals, nonprofits and corporations to advance the professional development of strong, wise women leaders.

The Superwoman Project, is a training and empowerment company devoted to teaching women how to get ahead in leadership, career and business. We do this work because we believe the world will be better with more women at the top expressing their opinions, making decisions and contributing to solutions.


We offer online courses, articles, podcast interviews, in person workshops, networking events and an annual summit to support the professional development of women. Our team is dedicated to training, teaching, coaching and connecting women with the resources they need to succeed professionally with greater joy, ease and creativity.


The Superwoman Project’s roots began when Founder, Jessica Williams, saw a need for a different approach to leadership that encourages a woman to act like a woman, to leverage her innate superpowers and to bring her authentic self to work. We believe the nature of work, business and the economy will be positively impacted and greatly improved with more women in positions of power.

We are based in the Pacific Northwest, but work with clients all over the world.


Our Vision for the Future

We measure our success not only by how many women are in executive and political positions around the world, but also by how equal it all feels. Do women feel like they are being taken seriously? Are we bringing conscious men along with us? Do women in business and leadership have equal pay, equal opportunity and an equal voice? 


The best way to get involved is to join our newsletter